Advanced Typography: Task 4 - Final Compilation & Reflection

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Advanced Typography: Task 4 - Final Compilation & Reflection

|| 22/9/2025 – 30/12/2025 (Week 1 – Week 14)
|| BAI ZHUO QING, 0370042
|| Advanced Typography
|| Task 4 - Final Compilation & Reflection

TASK LINK

Task 1: Exercises
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application

TABLE OF CONTENTS

1.Instructions
2.Task 1: Exercises
  -Exercise 1: Typographic System
  -Exercise 2: Type & Play
3.Task 2: Key Artwork & Collateral
  -2A: Key Artwork
  -2B: Collateral
4.Task 3: Type Exploration & Application
5.Reflection

    1.Instructions

    2. Task 1: Exercises

    • Exercise 1: Typographic System

    Fig 1.1.1 Final Axial System (9/30/2025_W2)

    Fig 1.1.2 Radial System Final (9/30/2025_W2)

    Fig 1.1.3 Dilatational System Final (9/30/2025_W2)

    Fig 1.1.4 Random System Final (9/30/2025_W2)

    Fig 1.1.5 Grid System Final (9/30/2025_W2)

    Fig 1.1.6 Transitional System Final (9/30/2025_W2)

    Fig 1.1.7 Modular System Final (9/30/2025_W2)

    Fig 1.1.8 Bilatational System Final (9/30/2025_W2)

    Fig 1.1.10 Final typography design (9/30/2025_W2)

    Fig 1.1.11 Final Typographic Systems - PDF (9/30/2025_W2)

    Fig 1.1.12 Final Typographic Systems Grids and Guides - PDF (9/30/2025_W2)

    • Exercise 2: Type & Play


    Fig 1.2.1 Image and extraction(7/10/2025_W3)
    Fig 1.2.2 Image and extraction(7/10/2025_W3)

    Fig 1.2.3 Extracted letterforms (baselines) (7/10/2025_W3)

    Fig 1.2.4 Final letterforms (baselines) (7/10/2025_W3)

    Fig 1.2.5 Reference font (baselines) (7/10/2025_W3)

    Fig 1.2.6 Original extraction and Final letterforms (7/10/2025_W3)

    Fig 1.2.7 Final letterforms (7/10/2025_W3)

    Fig 1.2.8 Overall Process (7/10/2025_W3)

    Fig 1.2.9 Final poster (7/10/2025_W3)

             Fig 1.2.10 Final poster(PDF) (7/10/2025_W3)

    3.Task 2: Key Artwork & Collateral

    • 2A: Key Artwork

      Fig 2.1.1 Black logo on a white background (2025/11/3_W7)

      Fig 2.1.2 White logo on a black background (2025/11/3_W7)

      Fig 2.1.3 Color Palette (2025/11/3_W7)

      Fig 2.1.4 The actual color of the logo is represented by the lightest shade on the palette. (2025/11/3_W7)

      Fig 2.1.5 The logo is drawn in the lightest shade of the palette over the darkest shade. (2025/11/3_W7)

      Fig 2.1.6 Animation main visual. (2025/11/3_W7)

                                                                          Fig 2.1.7 Task 2A PDF. (2025/11/3_W7)

      • 2B: Collateral


      Fig 2.2.1 Collateral 1. (2025/11/10_W8)
      Fig 2.2.2 Collateral 2. (2025/11/10_W8)
      Fig 2.2.3 Collateral 3. (2025/11/10_W8)
      Fig 2.2.4 Instagram page screenshot. (2025/11/10_W8)

      Instagram Link: Here

                                                                                           Fig 2.2.5 Final Task 2B( PDF ) (2025/11/10_W8)

      4.Task 3: Type Exploration & Application



      Fig 3.1 Unicase PDF, Week 12 (December 10, 2025)

      Fig 3.2 FontLab Screengrab, Week 12 (December 10, 2025)

      Fig 3.3 Font Presentation 1, Week 12 (December 10, 2025)

      Fig 3.4 Font Presentation 2, Week 12 (December 10, 2025)

      Fig 3.5 Font Presentation 3, Week 12 (December 10, 2025)

      Fig 3.6 Font Presentation 4, Week 12 (December 10, 2025)

      Fig 3.7 Font Presentation 5, Week 12 (December 10, 2025)

      Fig 3.8 Font Application 1, Week 12 (December 10, 2025)

      Fig 3.9 Font Application 2, Week 12 (December 10, 2025)

      Fig 3.10 Font Application 3, Week 12 (December 10, 2025)

      Fig 3.11 Font Application 4, Week 12 (December 10, 2025)

      Fig 3.12 Font Application 5, Week 12 (December 10, 2025)

                                                           Fig 3.13 Font Presentation and Font Application - PDF, Week 12 (December 10, 2025)

      5.Reflection

      Experience:
      This semester, I explored typography more deeply in the Advanced Typography course and gradually developed a more mature design mindset. Compared to previous studies, this course placed greater emphasis on independent judgment and creative expression, rather than simply completing tasks according to rules. After these months of learning, I've found that my understanding of typography is no longer superficial; I'm now able to incorporate expressions that are closer to my own style while adhering to typography principles.

      Observation:
      In the course, I learned that typesetting requires both patience and meticulous attention to detail. Many problems in my work did not stem from the overall concept, but rather from subtle adjustments such as spacing, alignment, or layout consistency. Carefully examining each step, I noticed how significantly these minor adjustments improved the final result.

      Findings:
      This course gave me a deeper understanding of typography as a powerful visual language. It's more than just decoration—it guides how people read, understand, and experience information. Typography can shape communication and influence audience perception, which made me more careful with every design choice and laid a foundation for my future design work.

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