Advanced Typography: Task 3 Type Exploration & Application
Advanced Typography: Task 3 Type Exploration & Application
|| BAI ZHUO QING, 0370042
|| Advanced Typography
|| Task 3 Type Exploration & Application
TABLE OF CONTENTS
1. Instructions
2. Process Work
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Task 3 Final Outcome
3. Feedback
4. Reflections
5. Further Reading
1.Instructions
2.Process Work
During class, I received feedback from Mr. Vinod, who was not
satisfied with my proposal. Mr. Vinod mentioned that in order to
modify or improve a font, it is important to first understand the
specific information about the font that has been chosen. This
includes its origin and where it is used in context.
For
example, in my first proposal, I wanted to modify fonts related to
space and aerospace themes because some fonts used in space games or
movie posters are not easy to read or recognize. My intention was to
improve these fonts. However, I did not know the origins of these
typefaces, as I had only seen them online and did not understand
where they originally came from or how they were used.
Therefore,
to modify a font properly, it is necessary to understand its origin
and the context in which it appears. Secondly, Mr. Vinod emphasized
that I should not describe a font as “bad,” but instead explain that
it is unsuitable for a particular context.
So I started to change direction and create a completely new font.
My first idea was bronze ware. Since rust is a characteristic feature of bronze ware, I attempted to use Adobe Illustrator to create a rust effect. However, the attempt was not successful in the end because rust is very difficult to render effectively using Illustrator.
Reference：
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| Figure 3.2 Bronze reference, Week 9 (November 19, 2025) |
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| Figure 3.4 Bronze reference, Week 9 (November 19, 2025) |
So, I changed my direction and decided to create a new typeface using dots and lines.
Reference：
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| Figure 3.5 Font Reference, Week 9 (November 19, 2025) |
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| Figure 3.6 Font Reference, Week 9 (November 19, 2025) |
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| Figure 3.7 Font Reference, Week 9 (November 19, 2025) |
First attempt：
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| Figure 3.8 First design attempt, Week 10 (November 25, 2025) |
During class, I received feedback from Mr. Vinod. He told me that I needed to ensure all vertical and horizontal lines were the same width, without any discrepancies. After class, Mr. Vinod also created the letters C and D for me and asked me to modify them using Bodoni MT Condensed Bold as a reference.
After that, following the professor’s instructions, I created both
uppercase and lowercase letters.
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| Figure 3.9 Font design process, Week 11 (December 2, 2025) |
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In class, Mr. Vinod pointed out that my lowercase letters needed to be the same size as my uppercase letters. At that time, my lowercase letters were noticeably smaller than my uppercase letters and needed to be corrected.
After further revisions, I completed the final version of the design.
Font digitization：
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Figure 3.10 Font digitization, Week 11 (December 6,
2025) |
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Figure 3.11 Font digitization, Week 11 (December 6, 2025) |
After I finished designing the letters, numbers, and symbols in Illustrator, I started importing them into FontLab.
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| Figure 3.12 FontLab screenshot, Week 12 (December 9, 2025) |
During the import process, I carefully adjusted the spacing between each letter, number, and symbol based on the font spacing image provided by Mr. Vinod, ensuring they were properly aligned. As I could not find specific spacing indicators for numbers and punctuation, I adjusted their spacing based on visual estimation.
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Figure 3.13 Guide to set side bearings, Week 12 (December 9, 2025) |
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| Figure 3.14 Guide to set side bearings, Week 12 (December 9, 2025) |
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Figure 3.15 FontLab screenshot, Week 12 (December 9, 2025) |
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Figure 3.16 FontLab screenshot, Week 12 (December 9, 2025) |
Font Presentation：
After importing the font into FontLab, I began creating font demos.
At this stage, we needed to create five font demos and five font application examples.
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Figure 3.17 Font demonstration process, Week 12
(December 10, 2025) |
My font design centers on structural integrity, with an overall style leaning towards rationality and modernity. For color, I chose a high-contrast combination of yellow, black, and white: black and white serve as the base, enhancing the font's clarity and readability, while yellow acts as the accent color, injecting rhythm and visual energy into the letterform.
Finalised Font Presentation Work
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Figure 3.18 Finalised Font Presentation Work, Week 12
(December 10, 2025)
Font Application
For font applications, I chose products such as
T-shirts, earphone cases, Apple Watches, tote bags,
and hang tags.
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| Figure 3.24 Font Application Overview, Week 12 (December 10, 2025) |
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- Task 3 Final Outcome
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Figure 3.31 FontLab Screengrab, Week 12 (December 10, 2025)
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| Figure 3.32 Font Presentation 1, Week 12 (December 10, 2025) |
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Figure 3.33 Font Presentation 2, Week 12 (December 10, 2025) |
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Figure 3.34 Font Presentation 3, Week 12
(December 10, 2025) |
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Figure 3.35 Font Presentation 4, Week 12
(December 10, 2025) |
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Figure 3.36 Font Presentation 5, Week 12
(December 10, 2025) |
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3.Feedback
4.Reflections
5.Further Reading
Paragraph Alignment
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