DIGITAL PHOTOGRAPHY AND IMAGING - FINAL PROJECT

 Digital Photography and Imaging

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|| 20/6/2025 – 25/7/2025 (Week 10 – Week 14)
|| BAI ZHUO QING, 0370042
|| Digital Photography and Imaging
|| Bachelor of Design (Hons) in Creative Media / Taylor's University 

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Instruction

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Project 4: SELF-TITLED

Based on the poster design from Project 2, add animation to Project 4.

Timeframe: Week 10 - Week 13

Duration: 15 seconds

Output: .MOV or .MP4 less than 20MB

Dimension 1: 1080 x 1920 pixels (vertical video)

Dimension 2: 1920 x 1920 pixels (square video)

1. Write a biography about yourself

INTRO	Tell us about yourself My name is Bai Zhuoqing, I am 20 years old and I am from Beijing, China. I am studying for a Bachelor of Arts (Honors) in Creative Media Design. I am honored to have the opportunity to study in Malaysia. I like to take some photos, watch some movies, and I like to experience nature.
PARAGRAPH 1	What is your passion? My hobbies include watching movies, photography, and exploring the world. In my spare time, I also like to listen to jazz while cleaning the house, or take a walk in the city and enjoy the surrounding scenery.
PARAGRAPH 2	What’s motivate you to achieve your dream? I believe that we only have one life, and we must keep working hard for our dreams. Even if we encounter difficulties, we must stand up again and continue to fight towards our dreams. My family will always be my strongest support.
SUMMARY	How do you want to visualize your dream into an artwork? My dream is to explore the universe if I have the chance. Although I know this is difficult to achieve, I can use computers and the knowledge I have learned to convert it into an electronic version to realize my dream.

2. Write a statement about your work

 

INTRO	Tell us about your work I want to create a creative poster about the future of space science fiction. I believe that the universe is so vast that it must contain civilizations that we don't know about yet.
PARAGRAPH 1	What is the concept behind it? I want to show the connection between the unknown civilization in the universe and the city.
PARAGRAPH 2	What is the message you want people to understand it? I hope that with the development of science and technology, maybe one day in the future we may really be able to discover unknown civilizations.
SUMMARY	What is your motto/ quote? Life is full of challenges. We live for our dreams, strive to realize our dreams, and explore challenges for everything unknown.

MOOD BOARD (3 Poster reference)

 

POSTER 1	POSTER 2	POSTER 3

Sketch your mock up poster:

SKETCH PROGRESS #1	SKETCH PROGRESS #2

Create a digital poster based on your sketch

 

DIGITAL POSTER PROGRESS #1	DIGITAL POSTER PROGRESS #2

Execution and Post Production

1. Import your Final Poster to After Effects

2. Develop the composition techniques using Digital Photography & Graphic Design.

FINAL POSTER

FINAL POSTER

TITLE: “Neon Invasion”

ARTIST STATEMENT:  This picture shows an astronaut being sucked into a giant flying saucer from a future city by a strong light. The picture is full of science fiction and futuristic feeling. The flying saucer is composed of circular neon light bands, which echo the winding highway light track on the ground, creating a strong visual rhythm. The night sky is deep, dotted with stars and streamers, and the city's high-rise buildings are brightly lit, showing the glory of modern civilization. The overall color is mainly blue and purple, interspersed with neon bright colors, which enhances the mysterious atmosphere. The composition is from bottom to top, guiding the line of sight from the ground to the universe, symbolizing the leap of science and technology and human exploration of the unknown.

FINAL VIDEO

FINAL VIDEO LINK: https://youtu.be/DLyqm7tZmOA

TITLE:“Neon Invasion”

The protagonist of this picture is an astronaut, who seems to be being taken by a giant flying saucer, symbolizing that mankind is moving towards a higher level of evolution. The light beam released by the flying saucer is like the light of revelation, guiding mankind towards the unknown universe. The twinkling stars in the night sky and the city lights complement each other, symbolizing the integration of technology and the universe. The flying saucer echoes the light track of the ground highway, showing the order and speed of human civilization. The whole picture is like being in the future time and space, full of mystery and power, symbolizing mankind's desire to explore the universe and the infinite pursuit of knowledge. The work embodies the beautiful vision of mankind conquering the universe and moving towards a broader future.

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Reflections

This project is an extension of my previous poster design. The goal is to give rhythm and life to the originally static visual elements and create a poster with a dynamic rhythm. Then I used Adobe After Effects to create a timeline to animate the image. In this process, I came into contact with some practical plug-ins and techniques, and gradually established an understanding of the basic animation logic.

At the beginning, my understanding of animation was still at the level of "making the image move", but after actual operation, I realized that the movement path, rhythm control and even the connection between appearance and disappearance of each element need to be carefully planned. The most challenging part is to constantly adjust the speed and rhythm in multiple attempts to make the picture more coordinated and layered. Sometimes it is even necessary to completely abandon the original idea and reconstruct it from scratch.

Although there are still some details to be optimized in the final product, as my first formal attempt at dynamic visual design, this experience has undoubtedly opened a new door for me to create. It not only exercises my patience and execution, but also makes me pay more attention to the visual balance and tension between "movement" and "stillness". I believe that as I gain experience, I will be able to create more mature, expressive and dynamic works.